The Measurement of University Students’ Intention to Use Blended Learning System through Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) at Developed and Developing Regions: Lessons Learned from Taiwan and Indonesia

Abstract

The present research exhibits the measurement of university students’ behavioural intention in using blended learning system. Two representative cases from a developed region and a developing region were assessed in the present measurement. Two well-known models, namely the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB), were used as the measurement tools. The total of six hypotheses were tested. The result revealed the suitability of TAM-TPB model in interpreting the sample students behavioural intentions’ for both regions. The result also showed that for the Taiwanese data, five out of six hypotheses were accepted. For the Indonesian data, only four out of six hypotheses were exhibiting acceptable statistical measurement. Several recommendations, such as creating a more social-oriented blended learning system for developed countries was recommended. Utilising the favourable feeling shown by developing countries students to create a better blended learning system, was also highly suggested to be considered for improvement.