Antecedents Influencing the Adoption of Collaborative Learning Social-Media Platforms Among Thai University Students During the Covid-19 ‘New Normal’ Era

Abstract

There are benefits and challenges related to the recent worldwide Covid-19-driven surge of social-media collaborative learning in higher education. This research examines the antecedents influencing this ‘new normal’ phenomenon among university students to provide a causal model of understanding. This study was based on a purposive sample; a questionnaire was completed by 371 university students. The analysis of the data obtained using applied structural equation modelling of the partial least-squares technique, it was found that the most influential antecedents included collaborative capability and perceived enjoyment. Based on the results, we recommend that, owing to the turbulent and changing requirements of social distancing and distance learning, educational institutions and stakeholders invest in the improvement of implied social-media collaboration and learning platforms.