Adoption of Chatbots for Learning among University Students: Role of Perceived Convenience and Enhanced Performance

Authors

  • Reena Malik Chitkara University, Punjab.
  • Ambuj Shrama Symbiosis Skill and Professional University, Pune
  • Sonal Trivedi Chitkara university
  • Rikkee Mishra Chitkara University, Punjab

DOI:

https://doi.org/10.3991/ijet.v16i18.24315

Keywords:

Chatbot, e-learning, TAM model, artificial intelligence, learning

Abstract


With the advent of internet and exponentially growing smartphone market, chatbots are becoming popular and are being widely used for interactions in varied fields. This study investigated the usage of chatbots for educational/learning purpose by university students. Wide research has been done exploring usage of chatbots in service industry; still there is vacuum regarding usage of chatbots in education for effective learning. Using path analysis, the study demonstrates validation of two newly added constructs as an extension in Technology Adoption Model and tries to understand the antecedents for intension to adopt chatbots. This study is of utmost importance to researchers, policy makers, system designers for e- learning platforms, teachers, and students in order to make learning effective.

Author Biographies

Reena Malik, Chitkara University, Punjab.

Dr. Reena Malik working as Assistant Professor at Chitkara Business School, Chitkara University, India. She has earned her PhD in Management and has two books to her credit, qualified NTA- NET in Commerce and Management and has more than 8 years of teaching experience.

Ambuj Shrama, Symbiosis Skill and Professional University, Pune

Dr. Ambuj Shrama Dr. Ambuj Sharma holds PhD from Szent Istvan University, Hungary and presently working as an Assistant Professor in Symbiosis Skill and Professional University, Pune. He has contributed to a number of publications in reputed national and international journals and presented papers in international conferences in UK, France, Italy, Hungary, Slovakia, and Czech Republic.

Sonal Trivedi, Chitkara university

Dr. Sonal Trivedi is Assistant Professor at Chitkara Business School, Chitkara University, India. She is PhD in Finance and has two books to her credit. She has more than ten years of teaching experience.

Rikkee Mishra, Chitkara University, Punjab

Dr. Rikkee Mishra presently working as Assistant Professor at Chitkara Business School, Chitkara University, India. She holds PhD in from Banasthali University, India.

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Published

2021-09-20

How to Cite

Malik, R., Shrama, A., Trivedi, S., & Mishra, R. (2021). Adoption of Chatbots for Learning among University Students: Role of Perceived Convenience and Enhanced Performance. International Journal of Emerging Technologies in Learning (iJET), 16(18), pp. 200–212. https://doi.org/10.3991/ijet.v16i18.24315

Issue

Vol. 16 No. 18 (2021)

Section

Papers

License

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