Effect of Teachers’ Knowledge Sharing Behavior on Students’ Entrepreneurial Motivation in Social Media Environment

Abstract

The improvement of social media network and the enrichment of social media make the communication of modern people more convenient, break through the limitations of time and space, and meet the knowledge sharing between different groups. This study provides a model framework for teachers to promote students' entrepreneurial motivation through knowledge sharing. Through the questionnaire survey, the sample data of 111 teachers and students in 5 higher vocational colleges in Hangzhou, Zhejiang Province were collected. Through path analysis and mediation effect analysis, the four hypotheses of the model are analyzed and tested. The results show that the overall Cronbach coefficient of the questionnaire is 0.935, which has high reliability. Kaiser – Meyer – Olkin (kmo) value is 0.884, greater than 0.8. Research data information is very suitable for extracting information. Teachers' knowledge sharing can not play a direct and positive role in students' entrepreneurial motivation. Knowledge reciprocity between teachers and students can promote students' entrepreneurial motivation. The results of this study have important reference value for fully understanding how teachers' knowledge sharing behavior stimulates students' entrepreneurial motivation.