On the Entrepreneurial Intention and Entrepreneurial Behavior Path of College Students Based on the Theory of Planned Behavior

Abstract

It is of practical significance to explore the mechanism of entrepreneurship education on college students’ entrepreneurial intention, as it can provide reference for the innovations in college students’ entrepreneurial ability training mode and the formulation of relevant supporting policies. At present, the relevant research on the influence mechanism of entrepreneurship education on college students’ entrepreneurial intention is not deep enough and lacks relevant empirical analysis, which has led to great differences in the empirical results. Therefore, this paper explores the entrepreneurial intention and behavior path of college students based on the theory of planned behavior. First, an analysis framework of the core elements of entrepreneurial intention was built based on the theory of planned behavior, and the core elements were also analyzed. Then, a measurement model of college students’ entrepreneurial intention was constructed, and the contingent value method was introduced to study college students’ entrepreneurial intention. A schematic diagram of the path relationship of college students’ entrepreneurial behaviors was also given, and the covariance structural equation model for all the specific elements was constructed. The rationality of the model was verified, and how the different core elements of the model are correlated with each other was also explored.