Influencing Factors of University Students’ Use of Social Network Sites: An Empirical Analysis in China

Authors

  • Liqiong Liu
  • Liyi Zhang
  • Pinghao Ye
  • Qihua Liu

DOI:

https://doi.org/10.3991/ijet.v13i03.8380

Keywords:

Social Networking, user behavior, Case studies

Abstract


This paper explores the influencing factors of Chinese university students in accepting and using social networking sites (SNS) to propose measures and recommendations that can guide and help these students correctly use SNS. In addition, this paper aims to provide theoretical support in increasing user loyalty for the SNS service providers and attract new users. The correlation and multiple regression analyses showed that perceived value, enjoyment, and influence positively influence the intention of individuals to use SNS.

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Published

2018-03-05

How to Cite

Liu, L., Zhang, L., Ye, P., & Liu, Q. (2018). Influencing Factors of University Students’ Use of Social Network Sites: An Empirical Analysis in China. International Journal of Emerging Technologies in Learning (iJET), 13(03), pp. 71–86. https://doi.org/10.3991/ijet.v13i03.8380

Issue

Section

Papers