Understanding the Generation Z Behavior on D-Learning: A Unified Theory of Acceptance and Use of Technology (UTAUT) Approach

Authors

  • Satria Fadil Persada Institut Teknologi Sepuluh Nopember Address line: Jl. Raya ITS City: Surabaya Province: Jawa Timur Postal code: 60111 Country: Indonesia
  • Bobby Ardiansyah Miraja Institut Teknologi Sepuluh Nopember Address line: Jl. Raya ITS City: Surabaya Province: Jawa Timur Postal code: 60111 Country: Indonesia
  • Reny Nadlifatin University of 17 Agustus 1945 Surabaya Address line: 45th Semolowaru City: Surabaya Postal code: 60118 Country: Indonesia

DOI:

https://doi.org/10.3991/ijet.v14i05.9993

Keywords:

Generation Z, Digital Learning, UTAUT, Confirmatory Factor Analysis, Behavior Intention

Abstract


The present research explores how the young people maximize their potential in learning based on their generation. The Generation Z is considered as the generation that is still in high school and college education, which made this generation dominated by internet of things. This research is needed to be conducted to minimize the gap between Generation X and Y as the teacher or content providers and Generation Z as the students. A measurement of Generation Z in accepting the technology on learning is conducted by using a behavioral model, namely a unified theory of acceptance and use of technology (UTAUT). A confirmatory factor analysis with structural equation model was conducted, and sampling of Generation Z respondents was performed. The total of 150 respondents’ data was analyzed. The result shows that most of the measured variables have the significant and positive correlations. Facilitation condition factor is explored to be the most dominated factor to affect the Generation Z behavior intention. Several practical implications are discussed.

Author Biographies

Satria Fadil Persada, Institut Teknologi Sepuluh Nopember Address line: Jl. Raya ITS City: Surabaya Province: Jawa Timur Postal code: 60111 Country: Indonesia

Satria Fadil Persada, S.Kom, MBA, Ph.D (Satria), is a Lecturer at the Business Management Department, Institut Teknologi Sepuluh Nopember (ITS), Surabaya, Indonesia. He received his bachelor degree from Information System Department, ITS. He continued his study and received his master and doctoral degree from Department of Industrial Management, National Taiwan University of Science and Technology (NTUST), Taipei, Taiwan. After completing his doctoral degree, he worked at Department of Business Management. Satria conducted a research on behavioral model, especially on psychological aspects that influence a person’s intention when he was a doctor student at NTUST. Dr. Satria is now joining the Entrepreneurship and Small Medium Enterprsie (ESME) research lab in the Business Management Department. His research interest is studying the behavior of person’s in the perspective of consumen and organizational. Satria’ research interest is also related to pro environmental behavior.

Bobby Ardiansyah Miraja, Institut Teknologi Sepuluh Nopember Address line: Jl. Raya ITS City: Surabaya Province: Jawa Timur Postal code: 60111 Country: Indonesia

Bobby Ardiansyah Miraja (Bobby) is currently studying business management for a bachelor degree in the Department of Business Management of Institute Teknologi Sepuluh Nopember

Reny Nadlifatin, University of 17 Agustus 1945 Surabaya Address line: 45th Semolowaru City: Surabaya Postal code: 60118 Country: Indonesia

Reny Nadlifatin, Ph.D, is a lecturer at the Department of Informatics Engineering, University of 17 Agustus 1945 (UNTAG), Surabaya, Indonesia. Her studies focuses on informatics and users behaviors towards it.

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Published

2019-03-14

How to Cite

Persada, S. F., Miraja, B. A., & Nadlifatin, R. (2019). Understanding the Generation Z Behavior on D-Learning: A Unified Theory of Acceptance and Use of Technology (UTAUT) Approach. International Journal of Emerging Technologies in Learning (iJET), 14(05), pp. 20–33. https://doi.org/10.3991/ijet.v14i05.9993

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Papers