Analysis of Factors Influencing Student Interest in Particular Engineering Programs of Bulacan State University

Abstract

This study examines the factors influencing low enrollment in manufacturing, mechatronics, and electronics engineering programs using a mixed-methods approach. A cross-sectional retrospective survey of 578 students surveyed demographics, enrollment influences, and perceptions of program value using a 5-point Likert scale and qualitative analysis of three openended questions using Braun and Clarke’s 6-Step Thematic Analysis. The study findings reveal that Manufacturing Engineering’s (MFE) high response rate but low first-choice preference indicates reliance on reconsideration admissions, while MEE and Electronics Engineering (ECE) attract stronger initial interest. Gender distribution shows MFE and Mechatronics Engineering (MEE) as male-dominated, while ECE is more balanced. Quantitative results highlight strong agreement on program value but lower scores for promotion, particularly for MEE and ECE. Qualitative insights emphasize inadequate program visibility, the need for hands-on learning, and industry exposure. Recommendations include enhancing marketing through social media and alumni networks, integrating experiential learning, modernizing curriculum, and strengthening industry partnerships. These strategies aim to align programs with student expectations, improve enrollment, and enhance career preparation, addressing gaps in awareness and engagement across BulSU’s engineering programs.