Application of a New Cultivation Model in an Undergraduate 'Convention and Exhibition Management' Study Program

Authors

  • Hui Zhang Huaqiao University
  • Rongteng Zhang Huaqiao University
  • Jie Yin Huaqiao University

DOI:

https://doi.org/10.3991/ijet.v14i18.11332

Abstract


Convention and exhibition management is a practical and emerging new major in colleges and universities. Students are required to master strong practical and comprehensive coordination skills. However, the professional demand of the convention and exhibition industry cannot be met under the traditional general education training model. Hence, the present study combines the professional work-oriented undergraduate training with the cooperative education concept and proposes the industry accreditation plus government advisory cooperative undergraduate training model. In addition, a school–enterprise dual-element student training system is built. The key realization path of the "four in one" of the government, school, industry, and students with students as the core is carried out combined with path–goal theory. The cultivation model proposed in this paper is approved and recognized by both students and enterprises. The reformed cultivation model improves the overall quality of graduates and the satisfaction of employers. This model can better meet the expectations from graduates of convention and exhibition majors in modern society compared with the traditional education model.

Author Biographies

Hui Zhang, Huaqiao University

MICE economy and management Department

Rongteng Zhang, Huaqiao University

College of Tourism

Jie Yin, Huaqiao University

MICE economy and management Department

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Published

2019-09-30

How to Cite

Zhang, H., Zhang, R., & Yin, J. (2019). Application of a New Cultivation Model in an Undergraduate ’Convention and Exhibition Management’ Study Program. International Journal of Emerging Technologies in Learning (iJET), 14(18), pp. 120–132. https://doi.org/10.3991/ijet.v14i18.11332

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Section

Papers