Investigating Generation Z’ Intention to Use Learners’ Generated Content for Learning Activity: A Theory of Planned Behavior Approach

Abstract

Nowadays, learning media has developed rapidly, opening infinite possibilities for students to access their educational materials. Learner's Generated Content (LGC) is one of the emerging learning media that showed interesting promises. LGC is based on the concept of User Generated Content; many advantages of UGC also existed in LGC: speed, collaboration, and the diversity of contents. Although past researches have already proven that LGC has positive effects on the educational process, mainly, these previous researches focused only on the perspective of the educators. This study questioned how today's students, mostly comprised of Generation Z, see LGC. Employing the Theory of Planned Behaviour (TPB), we revealed several statistical results followed by managerial interpretations. Attitude (AT) was shown to have the highest correlation with Generation Z's students (β=0.43), educators could utilize this fact; they can be more re-assured when implementing LGC in their future curriculum. The Perceived Behavioral Control (PBC) was also significant towards our respondent's behavioral intention (β=0.34), indicating that there is a little limitation for students to use LGC as part of their learning activity.