Gamification in Corporate Training to Enhance Engagement: An Approach
DOI:
https://doi.org/10.3991/ijet.v15i17.14207Keywords:
corporate training, gamification, engagement, e-learning, storytellingAbstract
Engagement in the companies' training programs is a crucial issue for their success. Every company faces the matter in different manners: some enterprises promote mandatory courses or programs; however, they may result not enough effective, due to a low level of motivation that can compromise learning and retention. Other enterprises prefer to adopt voluntary courses or programs, but in this case enrollment and completion depend on many factors: the time that workers can spend on training without compromising their main tasks; the directives of managers; the individual motivation. Another way to face corporate training may exploit gamification to enhance engagement. The authors present the design and implementation of a gamified course of office automation, developed for the employees of a large media company. Our approach attempts to go beyond the well-known triad point-badges-leaderboards, employing also a narrative, the Bartle's taxonomy of player types and the Self-determination theory by Deci and Ryan.
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Published
2020-09-11
How to Cite
Iacono, S., Vallarino, M., & Vercelli, G. V. (2020). Gamification in Corporate Training to Enhance Engagement: An Approach. International Journal of Emerging Technologies in Learning (iJET), 15(17), pp. 69–84. https://doi.org/10.3991/ijet.v15i17.14207
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