Influencing Factors of College Students’ Willingness to Use Mobile Online Education Platforms

Abstract

With the continuous progress of artificial intelligence technology, mobile online education is developing rapidly. Compared with traditional classrooms, the mo-bile online education mode can realize sharing of high-quality education resources efficiently and at a low cost, thus the education informatization policy can be im-plemented. However, the college students’ willingness to use mobile online edu-cation platforms is complicated due to the lack of a market access threshold and relatively single course resources. Based on the theory of perceived value, the hypothesis of the influencing factors of the college students’ willingness to use mobile online education platforms was proposed, and the hypothesis with a ques-tionnaire survey method and structural equation model was verified. Results show that the questionnaire designed in this study has good reliability and validi-ty. The exploratory learning and good public praise of the network positively af-fects the college students’ perceived ease of use and perceived usefulness of mo-bile online education platforms. The perceived usefulness has a significant direct and positive effect on their willingness to use online education platforms. The conclusions have a certain reference value for improving the quality and service of online education platforms and enriching the connotation and usage of mobile online education.