The Technology Attractiveness and Its Impact on MOOC Continuance Intention

Authors

  • Syahrul Alam Suriazdin Faculty of Computer Science, University of Indonesia https://orcid.org/0000-0002-8358-7913
  • Prof. Dr. Achmad N. Hidayanto Faculty of Computer Science, University of Indonesia https://orcid.org/0000-0002-5793-9460
  • Mutia Maulida Department of Information Technology, Lambung Mangkurat University
  • Alverio Yosephine Kurtinus Faculty of Computer Science, University of Indonesia
  • Hanifa Arrumaisha Faculty of Computer Science, University of Indonesia
  • Nurul Aisyah Faculty of Computer Science, University of Indonesia
  • Rico Putra Pradana Faculty of Computer Science, University of Indonesia

DOI:

https://doi.org/10.3991/ijet.v17i04.28853

Keywords:

MOOC, expectation confirmation model, technology attractiveness, continuance intention

Abstract


Massive Online Open Course (MOOC) is a web-based interactive online learning medium that allows users to take its courses and get completion certificates. The number of MOOC users does not run straight with the total rate of course completion. This is due to various user reasons, such as just to search for specific materials or sources without completing the course. Until now, there are still few studies that discuss the continuance intention to use MOOC. Thus, this study aims to evaluate a user’s desire to keep learning using MOOC in zenius.net with a combination of technology attractiveness theory and expectation confirmation model. A quantitative study was conducted by distributing questionnaires to 164 respondents. The result shows that a user's desire to keep learning through MOOC was directly influenced by the level of user satisfaction. User satisfaction is directly affected by perceived benefits as well as the user's evaluation of his or her expectations on MOOC. The benefits felt by users are directly affected by Task Attractiveness and the user's evaluation of his or her expectations on MOOC. While the user's evaluation of his expectations on MOOC is directly influenced by the three factors of Technology Attractiveness, namely Task Attractiveness, Social Attractive-ness, and Physical Attractiveness.

Author Biographies

Syahrul Alam Suriazdin, Faculty of Computer Science, University of Indonesia

Syahrul A. Suriazdin is a postgraduate student of the Information Technology Master Program at the University of Indonesia, Jakarta, Indonesia.

Prof. Dr. Achmad N. Hidayanto, Faculty of Computer Science, University of Indonesia

Achmad N. Hidayanto is a lecturer and researcher (specialized in Information Technology, Information System, Business Intelligence, Technology Adoption, and Electronic Commerce, based on Google Scholar) from the Faculty of Computer Science, University of Indonesia. He also holds the position of Deputy Dean for Resources, Ventures, and General Administration. He also is one of the 10 best Indonesian researchers who is ranked 8th in 2020.

Mutia Maulida, Department of Information Technology, Lambung Mangkurat University

Mutia Maulida is a lecturer and researcher at the Information Technology Study Program, Faculty of Engineering, Lambung Mangkurat University. He is also an alumnus of the Master's Program in Information Technology, University of Indonesia.

Alverio Yosephine Kurtinus, Faculty of Computer Science, University of Indonesia

Alverio Yosephine Kurtinus is an undergraduate student of the Information System at the University of Indonesia, Jakarta, Indonesia.

Hanifa Arrumaisha, Faculty of Computer Science, University of Indonesia

Hanifa Arrumaisha is an undergraduate student of the Information System at the University of Indonesia, Jakarta, Indonesia.

Nurul Aisyah, Faculty of Computer Science, University of Indonesia

Nurul Aisyah is an undergraduate student of the Information System at the University of Indonesia, Jakarta, Indonesia.

Rico Putra Pradana, Faculty of Computer Science, University of Indonesia

Rico Putra Pradana is an undergraduate student of the Information System at the University of Indonesia, Jakarta, Indonesia.

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Published

2022-02-28

How to Cite

Suriazdin, S. A., Hidayanto, A. N., Maulida, M., Kurtinus, A. Y., Arrumaisha, H., Aisyah, N., & Pradana, R. P. (2022). The Technology Attractiveness and Its Impact on MOOC Continuance Intention. International Journal of Emerging Technologies in Learning (iJET), 17(04), pp. 239–250. https://doi.org/10.3991/ijet.v17i04.28853

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Papers