Social Networking Site Usage, Intensity and Online Social Capital

A Comparative Study of LinkedIn and Facebook Users with Implications on Technology-Assisted Learning

Authors

  • Dr. Najmul Hoda Umm Al-Qura University
  • Dr. Naim Ahmad King Khalid University
  • Dr. Hamed Alqahtani King Khalid University
  • Dr. Arshi Naim King Khalid University

DOI:

https://doi.org/10.3991/ijet.v17i09.29681

Keywords:

social networking sites, social capital theory, SNS usage, technology assisted learning, online social capital

Abstract


The social networking plays an important role on the internet in all spheres of activities including technology-assisted learning (TAL). Further the role of online social capital built upon social networking sites (SNS) adds significant value to the TAL. This study aims to compare the users’ profile, behavior and online social capital in two contrasting SNS, namely LinkedIn and Facebook. It also discusses possible implications of online social capital on TAL.  A total number of 329 valid responses were received from LinkedIn and Facebook users. The results based on statistical analysis show that on demographic factor, age is significantly different in the two SNS platforms. In terms of experience, network size and daily usage, no significant difference was observed. The comparison of the intensity of SNS usage and online-bonding social capital show that they differ significantly LinkedIn and Facebook. However, for online-bridging social capital, no significant difference was observed.  The results throw new insights and extend the SNS research by adding an important comparative study. It also has significant implications for educational institutions, businesses and SNS.

Author Biographies

Dr. Najmul Hoda, Umm Al-Qura University

Najmul Hoda, Assistant Professor in the Department of Business Administration, College of Business, Umm Al-Qura University, Makkah Al-Mukarramah, Kingdom of Saudi Arabia.

Dr. Naim Ahmad, King Khalid University

Naim Ahmad is a Lecturer in Department of Information Systems, College of Information Systems, King Khalid University, Abha, Kingdom of Saudi Arabia.

Dr. Hamed Alqahtani, King Khalid University

Hamed Alqahtani is an Assistant Professor in Department of Information Systems, College of Information Systems, King Khalid University, Abha, Kingdom of Saudi Arabia.

Dr. Arshi Naim, King Khalid University

Arshi Naim is a Lecturer in Department of Information Systems, College of Information Systems, King Khalid University, Abha, Kingdom of Saudi Arabia.

Cover iJET Vol. 17 No. 09 (2022)

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Published

2022-05-10

How to Cite

Hoda, N., Ahmad, N., Alqahtani, H., & Naim, A. (2022). Social Networking Site Usage, Intensity and Online Social Capital: A Comparative Study of LinkedIn and Facebook Users with Implications on Technology-Assisted Learning. International Journal of Emerging Technologies in Learning (iJET), 17(09), pp. 52–66. https://doi.org/10.3991/ijet.v17i09.29681

Issue

Vol. 17 No. 09 (2022)

Section

Papers

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Copyright (c) 2022 Dr. Najmul Hoda, Dr. Naim Ahmad, Dr. Hamed Alqahtani, Dr. Arshi Naim

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