Receptivity Level of Faculty Members in Universities Using Digital Learning Tools: A UTAUT Perspective

Abstract

The research investigates the degree of receptivity level of faculty members in Jordanian universities using digital learning tools from a UTAUT perspective. To achieve the research objectives, the descriptive-analytical approach is used. The research sample consists of (387) faculty members selected by the purposeful random method. An electronic questionnaire is developed as a research instrument, and its validity and reliability are checked. The results show that the unified theory of acceptance and usage of technology’s conceptions and the use of digital learning are both highly significant. (UTAUT). The findings also show a strong positive and medium correlation among the constructs: performance expectations, effort expectations, and social influences and receptivity level. Besides, the results demonstrate a positive and weak correlation between the facilitating conditions construct and the degree of receptivity. The research recommends working on creating conditions that enhance the use of artificial intelligence in Jordanian public and private universities.