Factors Affecting Youtube Acceptance For Student Learning Needs

Abstract

This study was conducted to demonstrate the factors that influence Vietnamese students’ acceptance of YouTube for educational purposes. Qualitative and quantitative research methods are combined to test the research hypotheses. Research data was collected using quota sampling, with a sample size of 306 students studying at universities in Vietnam. Structural equation modeling (SEM) helps demonstrate that five factors positively affect the intention to use YouTube for student learning needs. These factors include performance expectancy, effort expectancy, hedonic motivation, social influence, and flexibility. Furthermore, research has demonstrated the positive impact of intentional use on the behavioral usage of YouTube for the educational requirements of Vietnamese students. The study provides a valuable reference for educational administrators and researchers.