Factors Affecting Youtube Acceptance For Student Learning Needs

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DOI:

https://doi.org/10.3991/ijet.v18i23.41647

Keywords:

YouTube, learning need, usage intention, usage behavior, student

Abstract


This study was conducted to demonstrate the factors that influence Vietnamese students’ acceptance of YouTube for educational purposes. Qualitative and quantitative research methods are combined to test the research hypotheses. Research data was collected using quota sampling, with a sample size of 306 students studying at universities in Vietnam. Structural equation modeling (SEM) helps demonstrate that five factors positively affect the intention to use YouTube for student learning needs. These factors include performance expectancy, effort expectancy, hedonic motivation, social influence, and flexibility. Furthermore, research has demonstrated the positive impact of intentional use on the behavioral usage of YouTube for the educational requirements of Vietnamese students. The study provides a valuable reference for educational administrators and researchers.

Cover iJET – Vol 18, No 23, 2023

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Published

2023-12-05

How to Cite

Nguyen, Q. N., & Le, T. D. H. (2023). Factors Affecting Youtube Acceptance For Student Learning Needs. International Journal of Emerging Technologies in Learning (iJET), 18(23), pp. 99–114. https://doi.org/10.3991/ijet.v18i23.41647

Issue

Vol. 18 No. 23 (2023)

Section

Papers

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Copyright (c) 2023 Quoc Nghi Nguyen, Le Thi Dien Hien

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